Sophrosyne: a Greek philosophical term meaning moral sanity that leads to
self control + moderation guided by true self-knowledge. Know thyself.

Figjam Creative applies the principle of sophrosyne to all of our assignments.
The first step we take in working with a client is to ask them these questions:

Who are you?

Who is your audience?

What do you want to say?

How do you want to say it?

Our work helps them answer these questions so that together we:

• Distill to an essence what they want to convey
• Design & tailor the message
• Deploy & communicate their message to the target audience

Just like measuring and tailoring a bespoke suit, we focus on every detail, even those that
are not immediately apparent. Because communication design is like a bespoke suit:
if it does not fit perfectly it is a disaster.